One Million Fans to Save One Million Cups
Today, Ocean Conservancy and its partner GOAL announced the “Protect Where We Play Tour” launch, a partnership across GOAL’s network of venues to reduce their plastic footprint by deploying a reusable cup program during concerts and sporting events. The Protect Where We Play Tour will kick off at Las Vegas’ Allegiant Stadium, which is hosting Coldplay on June 6-7. Other tour stops this summer will include Savannah’s Enmarket Arena for The Lumineers, two nights of Billie Eilish at UBS Arena in Belmont Park, New York and others.
It is estimated that this tour will prevent 1,000,000 single-use cups from entering the waste stream. Bold Reuse, a leading reuse service provider, is supporting the tour by managing all reusable cup operations at participating venues.
“We’re so excited about this activation because it’s the perfect combination of mission alignment and funding for operational changes. We’re grateful for Ocean Conservancy’s collaboration and openness to fund tangible solutions that help facilities implement sustainable change, while also elevating their mission. These are the types of win-win partnerships that enable the positive change that our sports and entertainment industry really needs.”
–Kristen Fulmer, Executive Director of GOAL
“With 50% of our oxygen coming from the ocean, whether you live on the coast or hundreds of miles inland, the future of your favorite game, concert, or event depends on a healthy, plastic-free ocean. By tapping into the joy of what it means to be a fan, we can inspire action and create a global movement that protects our planet for the next generation.”–Jenna DiPaolo, Chief Brand and Communications Officer at Ocean Conservancy
Select tour dates include:
- June 6-7: Coldplay at Allegiant Stadium, Las Vegas, NV
- September 27: Lumineers at Enmarket Arena, Savannah, GA
- October 25-26: Billie Eilish at UBS Arena, Belmont Park, NY
- More stops coming soon!
Check out all tour dates!
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ABOUT OCEAN CONSERVANCY
Ocean Conservancy has been working to protect the ocean from today’s greatest global challenges. Together, we create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it. For more information, visit oceanconservancy.org, or follow us on Facebook, X (formerly Twitter) or Instagram.
ABOUT GOAL (Green Operations & Advanced Leadership)
GOAL is a pioneering sustainability-driven membership and support network of over 55 global members from sports, entertainment, and live event venues, including stadiums, arenas, theaters, and convention centers. The GOAL Medals Awards program is the first industry-wide benchmarking and recognition tool to validate incremental sustainability efforts across 10 ESG topics. GOAL utilizes Salesforce Net Zero Cloud for carbon accounting and customized industry comparisons, which informs action-planning, goal-setting, and corporate partnership support, including connections to vetted vendors. By fostering collaboration, sharing best practices, and offering tailored support, GOAL empowers organizations to enhance their sustainability efforts, no matter where they are in their journey. The Founding Partners of GOAL are Oak View Group, the Atlanta Hawks & State Farm Arena, Fenway Sports Group, and green building trailblazer Jason F. McLennan, founder of McLennan Design.
